Emily Jean Interior Design
A complete identity system for an award-winning interior designer, built on the logo she already liked.
The Challenges
A brand that couldn’t keep up with the work
Emily, a Washington-based interior designer and a winner of The Columbian’s Best of Clark County awards, liked her logo but had nothing around it: no palette, no guidelines, no consistent assets. Her brand felt improvised next to the sophistication of her interiors.
The Solutions
Refining, not replacing
We kept what worked and built out the rest: secondary marks and lockups, a palette drawn from the fabrics and finishes she works with every day, and custom textures from her own practice. It all arrived as an organized toolkit with brand guidelines, ready for her to use on her own.
The Result
A brand that matches the caliber of the work
A refined identity that stays true to her original vision, and everything she needs to show up consistently on every platform, with no guesswork.
“Alena has been a pleasure to work with while refining my brand image. Upon signing, I had a brand package that I was relatively happy with, but I knew that it could use polish. Alena was able to help me create brand cohesion throughout all of my assets and fine tune my logo suite, illustration style, color palette and more. I have especially appreciated Alena’s willingness to receive feedback and make adjustments based on my requests and preferences. There was never any hesitation to go back to the drawing board if something felt out of alignment and that made it easier to give clear and honest feedback from the start — saving us both time and energy to get to the end result…which I love!”