Auracle
Brand identity, website and Shopify store for an award-winning acupuncturist bringing a 20-year practice online.
The Challenges
Twenty years of expertise, no single place to hold it all
Amrit Singh, named Notable Healthcare Professional of the Year, had two decades of clinical work, press and brand partnerships, but no website that brought it together. She was also launching a line of wellness products, and wanted a brand that honored her heritage while speaking to a younger audience.
The Solutions
Building a system, not just a site
Gold tones and sunset gradients drawn from her roots give the identity its warmth. On Shopify, one site now serves every audience: patients booking treatments, press looking for credentials, brands planning events and shoppers buying ear seeds and gua sha tools. Twenty years of awards and media sit in an organized archive she can update herself.
The Result
A digital headquarters for a 20-year career
One link Amrit can send to a TV producer, a brand partner, a new patient or a first-time shopper, and it works for each of them.