Alena Song
Brand and web designer in Toronto, working with wellness, hospitality and lifestyle brands.
Alena has been a designer for more than five years. She studied new media, where creativity meets technology, and before that spent ten years studying traditional art.
Today she helps founders and practitioners build brands as considered as their work, taking each one from strategy to identity to website as a single system.
Approach
Strategy first
Every project starts with the brand itself: who it serves, what it values, how it speaks and where it sits among its competitors.
A complete identity
Logo suites, palettes, type, patterns and illustration, delivered with guidelines so the brand holds together wherever it appears.
Websites that work
From focused one-page sites to Shopify builds with bookings and retail, structured so every visitor knows where to go next.