Is Your Brand Truly Inclusive? Here’s How to Fix it.

Your brand might look stunning, but if it’s not accessible, you’re losing customers—plain and simple. Accessibility isn’t just a trend; it’s a necessity. Psst! I created a IG reel on this topic as well in case you prefer to watch the explanation. The link is here!

A well-designed brand should welcome everyone, regardless of ability. But don’t worry—making your brand more inclusive doesn’t mean compromising on aesthetics. In fact, it can make your brand even stronger. Here’s the fastest way to make your brand more accessible and, in turn, more impactful:

1. Use Strong Visual Contrast

Colors play a huge role in how people experience your brand, but if your contrast is too weak, many users won’t be able to read your text or distinguish elements on your website. Low contrast makes your content difficult to navigate, especially for those with visual impairments.

Quick Fix: Use tools like Coolors or Contrast Checker to ensure your color pairings meet accessibility standards. A general rule of thumb? Dark text on a light background (or vice versa) enhances readability.

2. Prioritize Visual Distinction

Ever visited a website where links and buttons blend into the background? That’s a major accessibility issue.

Make key elements like links, buttons, and CTAs (calls to action) stand out with:

• Underlines for links instead of relying solely on color.

• Clear button shapes that don’t require perfect vision to identify.

• Larger font sizes to improve readability for all users.

3. Ensure Your Branding Works Everywhere

A brand isn’t just a logo—it’s the entire experience people have with your business. Accessibility should be baked into every aspect of your brand, from your website to your social media presence.

That means:

• Using legible fonts across all platforms (skip the ultra-thin script fonts that are hard to read!).

• Making sure your website follows WCAG (Web Content Accessibility Guidelines) or ADA (Americans with Disabilities Act) standards.

• Adding alt text to images and captions to videos so that everyone can engage with your content.

4. Accessibility = More Impact

An accessible brand isn’t just ethical—it’s powerful. It allows more people to connect with your message, buy from you, and become loyal advocates of your business.

If you’re unsure where to start, working with a designer who understands both branding and web accessibility—like me—can help transform your brand’s reach and effectiveness.

Let’s make your brand inclusive and unstoppable. Ready to elevate your brand? Fill out the Discovery Form to get started.